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Evaluating MarketMaker: analyzing the impact of an electronic food marketing network and its capacity to improve efficient market access for small to midsized farmers and food entrepreneurs FY 2008
South Carolina Department of Agriculture Lamie, R. David Isengildina-Massa, Olga Carpio, Carlos Zapata, Samuel
South Carolina Department of Agriculture
Lamie, R. David
Isengildina-Massa, Olga
Carpio, Carlos
Zapata, Samuel
Issue Date
2008
Type
Text
Keywords
South Carolina Department of Agriculture, Food industry and trade
Abstract
Originally, MarketMaker was developed as an online marketing resource to give Illinois farmers greater access to regional markets by linking them with processors, retailers, consumers and other food supply chain participants. Through a multi-state partnership of land grant institutions and state agricultural agencies, MarketMaker houses one of the most extensive collections of searchable food industry related data in the country with over 400,000 profiles of farmers and other food related enterprises from 16 states and the District of Columbia (as of July 2011). As the MarketMaker network grows and develops a historical track record, so does the need to formally track financial, economic, and other impacts on participants and to
identify areas that need improvement. The goal of this project was to develop a comprehensive framework and implementation strategy for measuring the impact of the MarketMaker project. Its secondary purpose was to design a short-term feedback mechanism that will guide the future growth and development of the MarketMaker program in a manner consistent with total quality improvement.
Rights
Copyright status undetermined. For more information contact, South Carolina State Library, 1500 Senate Street, Columbia, South Carolina 29201.