2013-09-172013-09-172003-02http://hdl.handle.net/10827/11157The purpose of this marketing plan is to provide the Freshwater Fisheries Section of the South Carolina Department of Natural Resources strategic market direction for the next ten years. The core historical mission of the Section has been managing South Carolina’s sport fishery resources and providing recreational fishing opportunities for South Carolina’s freshwater anglers. This marketing plan examines whether this core mission is still relevant in 2003 and, if not, specific directions, opportunities and challenges that will face the Section as it considers alternative opportunities in aligning itself with the needs and desires of South Carolina residents, South Carolina freshwater anglers, South Carolina youth, and the demographic trends taking place within the Palmetto State.DocumentCopyright status undetermined. For more information contact, South Carolina State Library, 1500 Senate Street, Columbia, South Carolina 29201.South Carolina Freshwater Fisheries Section--Marketing--PlanningFisheries--South Carolina--MarketingFishing--South Carolina--MarketingText