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Empowering South Carolina to Confidently Communicate Its Innovation Strengths
Kunkle, Julie South Carolina Certified Public Manager Program
Kunkle, Julie
South Carolina Certified Public Manager Program
Abstract
The South Carolina Department of Commerce conducted extensive qualitative and quantitative branding research. The Department introduced its new brand, "Launch to Legacy" (L2L), at The Governor’s Economic Summit in January 2024. The L2L brand reinforces that businesses can start, thrive, and build a lasting legacy in the state. Developing tailored outreach and promotional materials will enhance L2L by effectively showcasing South Carolina’s innovation ecosystem, ensuring economic developers and other stakeholders can confidently communicate the state’s unique assets.
Issue Date
2025-02-10
Keywords
South Carolina Department of Commerce, South Carolina--Marketing, Branding (Marketing)--South Carolina
Type
Document
Rights
Records, documents, and information made available by the agencies of the South Carolina state government or its subdivisions are made accessible through the South Carolina State Library Depository and are protected under U.S. Copyright law (Title 17, U.S.C.) and South Carolina state law (Title 30 and 60, S.C.C.L.). Distribution rights are determined by the agency or author and users should contact the aforementioned for more information.
Digitization Specifications
This South Carolina State Document was either saved from a document available publicly online in PDF format or converted to PDF using Adobe Acrobat DC.