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Potential economic impact of the South Carolina agricultural marketing campaign
Clemson University. Department of Applied Economics and Statistics Carpio, Carlos E. Isengildina-Massa, Olga Hughes, David Curtis, Charles
Clemson University. Department of Applied Economics and Statistics
Carpio, Carlos E.
Isengildina-Massa, Olga
Hughes, David
Curtis, Charles
Abstract
The purpose of this study was to evaluate the potential impact of the South
Carolina agricultural marketing and branding campaign which will be launched on May
22, 2007. The analysis revealed that at equal prices (0% premium), 95% of consumers
will choose SC grown produce over out-of-state produce. At a 5% premium level, 78% of
consumers will still prefer SC grown fruits and vegetables. Further, it was estimated that
South Carolinians spend on average about $72 a year on the 14 fruits and vegetables that
are available from local and out-of-state sources.
Issue Date
2007-05
Keywords
Branding (Marketing)--South Carolina--Economic aspects, Agriculture--South Carolina--Marketing--Economic aspects
Type
Text
Rights
Copyright status determined to be in the public domain on April 27, 2020 by United States Supreme Court ruling (Georgia et al., Petitioners v. Public.Resource.Org, Inc. : 590 U.S.__(2020))
Digitization Specifications
This South Carolina State Document was either saved from a document available publicly online in PDF format or converted to PDF using Adobe Acrobat DC.